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SEO Toolkit

A launch checklist in the order you actually work through it: the slug, the meta tags, the Open Graph card, the canonical, robots.txt and the sitemap.

Working through it in order

The slug comes first because it is the one thing that is expensive to change later. Meta tags and the Open Graph card follow, then the canonical, and finally the two files that live at the site root.

What none of it promises

Correct, valid output — not indexing and not ranking. Every one of these tools produces markup that says what you meant; whether a search engine agrees is decided elsewhere.

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